Travel Deals And Articles

The Latest Trend in Luxury Travel: Massclusivity is Challenging the Status Quo in Marketing to the Affluent

New York, NY (PRWEB) January 11, 2008 -- There is a significant movement -- yes, a trend -- that challenges some of the old rules about demographics in high end international and domestic travel.

An annual household income of $250,000 a year, coupled with a million dollars in liquid assets sure gets you a pass to the sky box in luxury travel, but there is considerable evidence that aspiring middle class folks have influenced suppliers to offer 'accessible' luxury a la carte in travel programs.

"Are middle class travelers reaching for a luxury travel experience, able to find affordable luxury by selecting specific premium elements in hotel stays, or in fine dining, that are luxuriantly memorable?"

"Has technology made on-demand luxury with pay-as-you-go pricing the next new thing in business and leisure travel? "

"Can smart travel agents aspiring for luxury revenues, and attending shows like EXPO, make the luxury leap and transform their businesses by responding to the consumer's desire for an out-of-the-ordinary experience?"

We submit that the evidence is now firmly on the side of niched luxury in many flavors, putting luxury options on the table for a much broader group of smart agents globally. Also, high end suppliers (hotels and resorts, cruise lines et al) will use growing on-line relationships with customers to sell, direct to consumer, select luxury treats in the name of affordable luxury.

Our 'In the Media' (http://www.luxurytravel360.com/ResourceCenter/FromtheMedia/) search this month produced ample anecdotal evidence that massclusivity is gaining strength. A few examples below.

DELUXE-How Luxury Lost its Luster

The best-selling book by Newsweek fashion and travel editor, Dana Thomas, offers important insights on new directions in luxury goods marketing. Read the complete review of 'How Luxury Lost its Luster' (http://www.luxurytravel360.com/ImaginationMarketing/TheRelationshipImperative/DELUXE-HowLuxuryLostitsLuster.html).

The Golden Age of Travel? The Dark Side of Affluence & Choice?

A NY Times Blog by Pico Iyer offers a possible explanation for the surge in complaints by travellers who have a preference for exclusive venues. Read the wholearticle about 'The Golden Age of Travel...' (http://www.luxurytravel360.com/ResourceCenter/IssuesInsights/TheGoldrenAgeofTravel-TheDarkSideofAffluenceChoice.html)

Paying a Premium Not to Mingle at Sea

'Mingling with the masses' was all part of the fun of cruising until VIP zones and tiered levels came along in the last few years. At an accelerating rate cruise marketers offer selective luxury on board--a high end cafeteria plan where we pay for class, not mass. Credit NY Times Practical Traveler, by Michelle Huggins, November 11, 2007. Read the whole article 'Paying a Premium Not to Mingle at Sea' (http://www.luxurytravel360.com/ResourceCenter/IssuesInsights/PayingaPremiumNottoMingleatSea.html)

Luxury Restaurants without High Gloss Grandeur

"The upscale stuff, it's not what people want anymore, " Drew Nieporent told NY Times's Florence Frabrikant.. Tim Zagat chimed in with: "The people who are eating out every day, lunch and dinner, are all young, and they're looking for a different kind of experience," he said. "They don't want fine dining in the classic sense. They just don't eat the same way. They don't dress the same way."You understand, of course, the prices haven't changed. Just the ambience is altered. More choices with less pretense, Fabrikant says. Sept 5, NY Times Dining. Read the whole artice about 'Luxury Restaurants...' (http://www.luxurytravel360.com/ResourceCenter/IssuesInsights/LuxuryRestaurantswithoutHighGlossGrandeur.html)

Roadtrip Luxury? A New Internet Startup is Counting On It

The word 'roadtrip' conjures up images of families piling into the car - stopping at McDonald's for meals and staying overnight at a Ramada - or camping. But a hot new startup called LeisureLogix sees gold in luxury road trip. Read more about 'RoadTrip Luxury...' (http://www.luxurytravel360.com/ResourceCenter/IssuesInsights/RoadtripLuxury-ANewInternetStartupisCountingOnIt.html)

Be sure to revisit LUXURY GOES MASS MARKET (http://www.luxurytravel360.com/ResourceCenter/FromtheMedia/)-from FORTUNE Sept 6, 2006-also at www.luxurytravel360.com

By Hershel Sarbin, Editor Luxury Travel 360 (http://www.luxurytravel360.com)

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Virgin Vacations Offers United Kingdom and Europe Winter Travel Deals
Virgin Vacations offers extensive winter vacation deals to the UK and Europe with 6 Night London packages from $749 per person.

Take Shelter from the Economy with Great Summer Travel Deals from Extended Stay HotelsSM : Travel Discounts of $25 - $200 Make Family Vacations More
Airlines may be canceling flights and gas prices may be on the rise, but travelers will still enjoy discount hotel rates this summer when they stay at any of Extended Stay Hotels? 680 affordable properties in the U.S. and Canada. Guests can save $25 off short stays, $50 off weeklong vacations and as much as $200 off longer trips. Visit ExtendedStay.com/SAVE or call 1-800-777-6685 to book these great summer travel deals by July 12 with promotional code ?save.?*

Vacation Using A Hotel Travel Deal Package
A real good vacation is not all about the spots to visit, nor the things to do At the end of the day it boils down to real enjoyment and comfort that you've always longed for

Cruise Travel Deals - The Way To Travel!
Cruising gives you an entirely different experience in traveling The vast sea can guarantee a worthwhile encounter between you and nature

What To Take On Your Vacation Travel Deal
Packing is actually a general headache to a lot of those preparing for travel This is so because, more often then not, one finds himself/ herself bringing too many of the so called necessities although they are, at the end of the day, not

Examples Of Vacation Deals Only Available Through A Travel Agency
Let's say you have all the time in the world, you don't mind a couple headaches, and you want to plan a full vacation yourself without any help from a travel agent. Sometimes, you actually don't need a travel agent. If you need a ticket on short notice, if you're making a very short trip and you don't really need to make a big production out of it, etc&

Hawaii Travel Deals - Traveling Cheaply to the Hawaiian Islands
Planning a family vacation this year How about visiting the Hawaiian Islands

Smart Travel Tip: 7 Things To Look Out For When Dealing With A Travel Agency
Many people are looking at price when searching for a discount travel agency, however, there are some other things you need to watch out for that can save you time, money and headaches when using a travel agency to plan your trip.

186 Cruise Deals Up to 77% Off During Travel Deals Month
Cruise deals shoppers can find the prices of 186 cruises at rates discounted by as much as 77% at Trip Booking Direct.com throughout the month of December and January.

ECHO River Trips Offers Great Vacation Deals on Idaho's Middle Fork
This summer looks to have the best river flows in over a decade due to a well above average snowpack in Idaho. Bookings are down for rafting trips on Idaho's Middle Fork of the Salmon River so and outfitter is lowering prices to compensate for the poor economy and increased travel costs.

Vacation Travel Survey: 79% Say Economy Impacting Travel Plans
A survey conducted by Adventurous Wench, a women's tour company based in Arizona, showed that the economy is having a significant negative impact on people's travel plans. Seventy-nine percent of respondents indicated that they would be cutting back and modifying vacation plans during the next two years.

VirtualTourist.com Announces Launch of 'The Real Deal' Travel Deals Newsletter
VirtualTourist.com, one of the world's largest sources of unbiased, 100 percent user-generated travel content, launched The Real Deal newsletter this week. The newsletter, which will be sent to subscribers on a weekly basis, will contain deals related to all aspects of travel.

Save A Bundle On Your Next Trip With Airline Travel Deals
Whether your flying to see family across the country or planning your dream vacation it's important to setup a budget. You likely have a destination your thinking of, how ever have you considered the costs of flying there? If finances are tight, which they are for so many, take the time to seek out the best airline travel deals. A lot of people don't realize that airline tickets can be booked eleven months in advance. By booking early often you save a lot of money rather then waiting until just a couple of weeks before your trip. The down side is that if you must cancel your trip for one reason or another, generally you're out the cost of the tickets.

Virgin Vacations Extends Fall and Winter Travel Deals
Take advantage of exclusive winter packages to the UK and Europe with six nights in London from $749 per person